02 · AI Operating Systems
Built from the inside of a real business.
I didn’t set out to build an AI company. I was trying to run mine better. At OWL Venice I built specialized roles around the work I knew best, SEO, email, customer experience, content, finance and operations, each with its own responsibilities, knowledge, routines, reports and a person who approves what matters. These are those roles, adapted for your business.
Start here · Phase 1
Brand Foundation
Every AI role is only as good as what it knows about you. Build the Brand Intelligence Book and customer profiles first, then train your Copywriting & Brand Voice Director on them.
Kit $249 · with a call $599 · done for you $6,500
Organic growth · Phase 3
SEO Director
The role behind OWL Venice’s SEO rebuild: audits, keyword maps, drafts you approve before anything goes live, and honest weekly reporting.
Kit $149 · with a call $499 · done for you $4,500
The roadmap
Start where your business needs you most.
Nine phases in a recommended order, not a required one. A new founder usually starts at Phase 1; an established brand might begin at Phase 3 or 4; a service business can skip Phase 7. Every available role can be bought on its own.
01
Brand & Business Intelligence
Brand Intelligence Book · Ideal Customer Profile · Copywriting & Brand Voice Director
Available now · Brand Foundation kit
Start here
02
Customer Experience & Infrastructure
Customer Experience Manager · Chief of Staff (foundation)
Available now · Customer Experience and Chief of Staff kits
03
Website, Conversion & SEO
Website, UX & Conversion Director · SEO Director
SEO kit available now · Website kit in development
Organic growth
04
Email Marketing & Retention
Email Marketing & Retention Director: campaigns, flows, lists
Available now · Email kit
05
Social Media & Content
Social Media Director · Instagram Content Creator · Video Content Creator · Pinterest Strategist · ManyChat Strategist
In development · next package
06
Partnerships, Affiliates & PR
Partnerships & PR Director: influencers, affiliates, creator and brand collaborations, press and podcasts
In development
07
Wholesale & Inventory Operations
Wholesale Sales Director · Inventory & Supply Chain Manager
In development
Industry-specific
08
Executive Intelligence
CMO · Revenue Operations · CFO
In development
09
Integrated Chief of Staff
The Phase 2 Chief of Staff, expanded: daily briefings · weekly reviews · monthly business reporting
Custom implementation
Every role, four ways
Build it yourself, with me, or have me build it.
DIY build kit
$99–$249
Complete project instructions, intake workbook, first assignment, daily, weekly and monthly tasks, test prompts and a handoff sheet. Not a prompt: a system.
Kit + 60-minute call
$449–$599
Everything in the kit, plus a working session with me to customize it to your business and plan the rollout.
Done for you
$2,500–$6,500
I set up, train and test the role on your business, connect the tools that genuinely work, and hand it over documented.
Optional management
$750–$2,500 / mo
Monitoring, updates, quality reviews and reporting. Optional by design: you own the system either way.
How I think about it
AI does the work. Taste, judgment and relationships stay human.
I built OWL Venice to $5M+ a year and personally ran every function these roles support. I still work with a human designer. AI is a tool inside a creative and operational process, not a replacement for one.
Every role is built on your approved brand, works from verified data, drafts before it acts, and keeps a person in charge of anything that goes live. No invented results, no guarantees.
16+ specialized roles running at OWL today · the OWL case study is in progress
Bundles and the complete system
Not sure where to start? Start with the audit.
The AI Readiness Audit ($1,500) is for founders who aren’t sure which roles they need. It reviews your team, contractors, agencies and software (your financial baseline), workflows and tools, and ends with recommended roles, priorities, estimated costs and a written roadmap, with verified expenses kept separate from projected savings. The fee is credited toward any build within 60 days. Department bundles run 20–25% below separate prices; a complete AI operating system typically runs $25,000–$45,000 over 10–16 weeks.
Book the AI Readiness Audit