Email Marketing & Retention Director
An email role that plans your calendar, drafts every campaign at least seven days before it sends, keeps your flows in good shape and reports honestly on what’s working.
OWL Venice case study
DIY build kit
$199
Complete project instructions, audit assignment, campaign and flow workflows, calendar and production timeline, test prompts and handoff sheet.
Buy the kit
Kit + 60-minute call
$549
The kit, plus a working session to review your account, set your calendar and approval rules, and plan the first month.
Buy and book
Done for you
$5,500
I audit your list, campaigns and flows, set up the calendar and approval workflow, fix priority flows and train the role on your brand. Custom quote above about 10 live flows or a second email platform.
Request a build
Optional management · from
$1,250 / mo
Review and direction at $1,250, or $2,500 with a set monthly production volume.
Ask about management
What it does
A full email program, with you approving every send.
The Email Director reads your campaign and flow results, plans a monthly calendar around your offers, and drafts complete campaigns with audience, offer, copy and design brief. It checks every offer against your store before writing, and logs every flow change.
Daily
Moves upcoming campaigns toward a reviewable draft at least seven days before each send, and flags anything unusual in the account.
Weekly
A report on last week’s sends and priority flows: clicks, conversions, revenue, unsubscribes and what to change next.
Monthly
Next month’s promotional calendar, a flow review with one to three improvements, and post-send reviews written back to your tracker.
How it works
01
Connect
Your email platform and store, read-only to start, confirmed one by one.
02
Audit
List health, campaigns, flows and gaps, with a prioritized plan.
03
Plan
A 90-day strategy and next month’s calendar for your approval.
04
Pilot
First campaigns drafted seven days ahead and one flow fix, approved by you.
05
Run
Ongoing campaigns, flow reviews and weekly reporting.
What you’ll need
A Claude plan with Projects
Your email platform (Klaviyo, Mailchimp or similar), access or exports
Your store or price list, to check offers
A design approach: platform editor, HTML or a designer
The Brand Foundation, or equivalent brand materials
Someone to approve campaigns and flow changes
Works with
Brand Foundation (voice and approved claims)
SEO Director (articles worth featuring)
Customer Experience Manager (what customers are asking)
Chief of Staff (weekly handoff)
OWL Venice
Early signs at OWL Venice.
At OWL, the role designed 53 emails and launched 7 new automated flows, plus landing pages, pop-ups and offers. A list cleanup suppressed more than 66,000 bot profiles and took abandoned-checkout email delivery from 29% to 95%. Early signs are encouraging; fuller results will follow.
Questions
Will it send campaigns on its own?
No. Nothing is scheduled or sent without your approval, and every campaign is ready for review at least seven days before it goes out.
Will it guarantee more revenue?
No. It does the work consistently and reports honestly, including what attribution can and can’t show.
Does it design the emails?
It writes the copy and a design brief, or builds HTML if you choose. It doesn’t promise editable design-tool files.
Which platforms does it work with?
Klaviyo, Mailchimp and similar platforms Claude can connect to, or dated exports if you’d rather not connect.
Do I need to be technical?
No. You’ll need access to your email platform and time each week to approve campaigns.
Email works best on top of an approved Brand Foundation, alongside the SEO Director and the Customer Experience Manager.