Brand Foundation
The shared foundation every AI role works from: a Brand Intelligence Book, evidence-based customer profiles, and your first trained role, a Copywriting & Brand Voice Director.
Required before any done-for-you build
DIY build kit
$249
Both discovery workbooks, three complete Claude project setups, first assignments, test prompts and the Phase 1 sign-off checklist.
Buy the kit
Kit + 60-minute call
$599
The kit, plus a working session with me to customize it to your business and review your first drafts.
Buy and book
Done for you
$6,500
I build your Brand Book and customer profiles from your materials, then configure, train and test your Copywriting Director. 3–4 weeks.
Request a build
Optional management · from
$750 / mo
Editorial audits, reference updates and prompt tuning as your brand and offers change.
Ask about management
Starter pairing · with SEO Director
$329
Brand Foundation + SEO Director kits, the SEO Task Specs and a start-here guide that sets them up in the right order. Saves $69.
Buy the pairing
Starter pairing + call
$899
Both kits, plus a working session to set up your Brand Book and point the SEO Director at it.
Buy and book
Starter pairing, done for you
$8,800
I build your Brand Book and your SEO Director, test them and hand them over.
Request a build
What it does
AI can only write like you if it knows who you are.
Most AI copy sounds generic because the AI is guessing. This phase replaces guessing with an approved record of your brand: what you sell, who buys it and why, how you sound, what you can and can’t claim. Every fact is labeled verified, founder-stated, proposed or unverified, and nothing becomes official until you approve it.
Brand Intelligence Book
Company story, offerings, positioning, competitors, voice, visual standards, approved claims, open questions.
Ideal Customer Profiles
Up to three segments built from real evidence, a customer journey, and a library of your customers’ own words.
Copywriting & Brand Voice Director
Daily review of customer-facing copy, a weekly editorial summary, a monthly consistency check, and a messaging library that grows with you.
How it works
01
Gather
Upload what you have: guidelines, site copy, emails, reviews, policies.
02
Draft
Claude inventories sources and drafts the Brand Book and profiles.
03
Approve
You review and approve; nothing is official until you do.
04
Train
The Copywriting Director learns your voice through eight test scenarios.
05
Run
Daily and weekly editorial work, with you approving what goes live.
What you’ll need
A Claude plan with Projects
Your existing brand materials, however rough
Website copy and a few emails or posts you love (and a few you don’t)
Reviews, support emails or customer research
About 3–5 hours of your time over two weeks
Works with
Every later role reads the approved Brand and ICP references
SEO Director, Email Director and Customer Experience Manager
Optional: Google Drive, Shopify or your CMS, Klaviyo
OWL Venice
Built from how OWL was run.
These are the documents I wish OWL had had in writing from day one. The OWL case study, including how the brand references shaped every other role, is in progress.
Questions
Do I need a brand guide already?
No. The kit works from whatever you have. If there isn’t much, the Brand Book proposes direction and labels it clearly; brand development is also available through Business & Brand.
How much work is it?
Plan on 3–5 hours of your time: gathering materials, answering a few questions, and approving drafts.
Do I need to be technical?
No. If you can create a Claude project and upload files, you can set this up.
Which platforms does it work with?
Any. It runs in Claude Projects; connections to Drive, Shopify or email tools are optional.
Can I get a refund on the kit?
Kits are digital downloads, so they’re final sale. If you’re unsure, start with a 30-minute consult.
Once your foundation is approved, most businesses add Customer Experience (Phase 2) or go straight to Website and SEO (Phase 3).