Social Media & Content
A small content department trained on your brand: one Social Media Director planning the work, and up to four specialists making it. One calendar, one weekly report, and a person approving everything that goes live.
How the team works
Social Media Director
Sets the pillars and the calendar, briefs the specialists, reviews their work and writes the one weekly report.
Instagram Content Creator
Captions, carousels, Reels and Stories in your voice
Video Content Creator
Turns footage you already own into edit plans for your editor
Pinterest Strategist
Search topics, boards and pins that send people to your site
ManyChat Strategist
Helpful Instagram DM flows, with consent and a person to escalate to
Each role is its own Claude project. They share work through one calendar, one asset list and a handoff folder, not by reading each other’s minds.
The roles
Start with one or two. Add the rest when they earn their place.
Social Media Director
Strategy, calendar, approvals and the weekly report. Leads the department, or works alone.
In development
Kit $199 · with a call $549 · done for you $4,500
Instagram Content Creator
Hooks, captions, carousel scripts, Reel shot lists and Story plans from your approved strategy.
In development
Kit $149 · with a call $499 · done for you $3,000
Video Content Creator
A searchable clip library and precise edit plans. It plans the cuts; your editor renders them.
In development
Kit $149 · with a call $499 · done for you $3,500
Pinterest Strategist
Keyword topics, boards and pin briefs that turn your articles and products into search traffic.
In development
Kit $99 · with a call $449 · done for you $2,500
ManyChat Strategist
Comment-to-DM flows that deliver what people asked for. Email capture only with clear consent.
In development
Kit $149 · with a call $499 · done for you $3,500
Social starter
Director + Instagram
$279 DIY · $6,000 done for you
The pair most businesses need first. On sale once both kits are ready.
Full department
All five roles
$549 DIY · $999 with a 90-minute call · $12,500 done for you
About 25% less than buying the roles separately. On sale once all five kits are ready.
These kits are being tested now. Join the waitlist, or ask about a custom build if you’d like it set up for you sooner.
What it doesn’t do
No automatic posting
Everything is drafted for your approval. Publishing happens through you or a tool you’ve tested.
No video rendering
The Video Content Creator writes edit plans; an editing app or a human editor makes the cut.
No untested DMs
Every ManyChat flow is tested with non-customer accounts and approved in writing before it goes live.
Questions
Do I need all five roles?
No. Most businesses start with the Director and Instagram, then add Pinterest if they publish articles, Video if they have a footage library, and ManyChat if they run comment campaigns.
Do I need a Brand Foundation first?
It’s strongly recommended. Every role writes from your approved Brand_Reference_AI and customer profile; without them, the content gets generic.
Will it grow my followers?
It plans and produces consistent, on-brand content and reports honestly on what moved. It doesn’t promise follower counts, and it measures saves, clicks and leads, not just reach.
Does management include making the content?
Monthly management covers strategy reviews, reporting and system upkeep for the whole department. Content production and posting are quoted separately.
Not sure where to start?
The $1,500 AI Readiness Audit looks at your team, tools and costs and recommends which roles to build first. The fee is credited toward any build within 60 days.