Partnerships, Affiliates & PR Director
One role that researches the right creators, brands, publications and podcasts, writes outreach worth answering, and keeps every relationship in one place. You approve every message; it never sends one on its own.
DIY build kit
$149
Project instructions, onboarding workbook, scoring rules, first audit, weekly tasks, outreach and press formats, scorecard and test prompts.
Kit + 60-minute call
$499
Everything in the kit, plus a session with me to choose your targets and platforms and plan your first 30 days.
Done for you
$4,500
I set up the role, the tracker and templates, test it on real prospects and hand it over documented. Cleaning up a large existing list is quoted separately.
Optional management · monthly
$1,250+
Pipeline reviews, priorities, messaging refinement and reporting. $2,500 with set monthly research and pitch volumes.
This kit is being tested now. Join the waitlist, or ask about a custom build if you’d like it set up sooner.
One role, three kinds of relationship
Affiliates and creators
Finds creators whose audience actually matches your customer, proposes a fair value exchange, writes the brief and the outreach, and tracks links, content and results.
Brand partnerships
Finds complementary brands and proposes concrete collaborations: co-created guides, events, bundles, referrals and sampling, checked for cost and practicality first.
PR and podcasts
Builds story angles from your real experience, targeted media and podcast lists, pitches, a press bio and talking points, and tracks every follow-up.
How it works
Research first. Fewer, better conversations.
Every prospect is checked and scored on audience fit, brand alignment, authenticity, strategic value and practicality, with the evidence written down. Follower count isn’t fit. Every draft is personal, marked “not sent” until you send it, and every result is verified before it’s reported.
First
An audit of your program, a scored prospect list, three collaboration ideas, three press angles, a 30/60/90-day plan and five sample drafts.
Weekly
Pipeline and results review, affiliate performance, verified coverage, five priority opportunities and handoffs to your other roles.
Monthly
Program economics, partner renewals, refreshed targets and story angles, and next month’s plan for approval.
Who it’s for
Consumer brands
Creator and affiliate programs, gifting, brand collaborations and product press.
Service businesses
Referral partners, podcast guesting, expert commentary and co-hosted events.
Hospitality and wellness
Creator stays, local partnerships, retreat collaborations and travel and lifestyle press.
Works with your other roles
Social Media Director
Creator deliverables, partner assets and collaboration dates.
Email Marketing & Retention Director
Partner promotions and landing-page needs.
SEO Director
Verified mentions, backlinks and linkable content.
CMO and Chief of Staff
A weekly summary of decisions, spending and risks.
What it doesn’t do
No guaranteed press or sales
It finds and pitches real opportunities. Coverage, partners and revenue still depend on the people on the other side.
No sending on its own
Everything is drafted for your approval. Sending, signing, gifting and payments stay with you.
Not wholesale
Retail buyers, purchase orders and inventory belong to Phase 07, Wholesale & Inventory Operations.
Questions
Will it send emails or DMs for me?
No. It researches, drafts and tracks. A person sends every message, unless you’ve separately set up and tested an approved tool for a narrow, specific task.
What’s the difference between the kit and done for you?
The kit is a template you set up yourself in your own Claude account. Done for you means I configure it on your business, build the tracker, test it on real prospects and train whoever runs it.
Do I need an affiliate platform?
No. It works with a simple spreadsheet tracker. If you have UpPromote, impact.com or similar, it can read exports or tested connections.
Do I need a Brand Foundation first?
It’s strongly recommended. Outreach is only as good as the brand story and customer profile behind it.
Not sure where to start?
The $1,500 AI Readiness Audit looks at your team, tools and costs and recommends which roles to build first. The fee is credited toward any build within 60 days.