01 · Business & Brand
Good ideas need more than good marketing.
From early positioning to established brands navigating their next chapter, I help founders sharpen the idea, strengthen how customers experience it, and set a clearer direction for growth. I spent a decade building OWL Venice, from the first jar to $5M+ a year, so the advice comes from someone who has also had to make it work on Monday morning.
What I do
Brand strategy & positioning
Positioning, voice, customer profiles and the editorial rules that keep a brand consistent, whether it’s a homepage, a launch email or a wholesale pitch.
Creative direction & shoots
Campaigns, shoots and brand assets from brief to delivery: moodboards, talent, location and production.
Organic social & content
Content strategy, editorial calendars and founder-led storytelling, planned around what your team can realistically keep producing.
Email, retention & launches
Owned-audience growth, email and SMS strategy and seasonal campaigns, built from running a ~50K-subscriber list of my own.
Partnerships & collaborations
Creator, affiliate, chef and brand collaborations designed for revenue and brand equity, from program design to outreach.
Lean growth & AI systems
Keep the thinking, rethink the overhead: organic search, AI-supported content and workflows that take on work you’d otherwise hand to an agency, in your voice.
Book a session
One focused conversation, paid and booked online.
30 minutes
Quick consult
$250
One clear question, answered. Good for a gut check on positioning, a launch or a hire.
Book 30 minutes
60 minutes
Consulting call
$450
Room to work through a real problem together: a campaign, a channel, a partnership, your brand story.
Book 60 minutes
90 minutes + prep + written follow-up
Strategy intensive
$850
I review your materials beforehand, we work for 90 minutes, and you get a written plan with next steps.
Book the intensive
Every session starts with a short questionnaire so we spend the time on your business, not on background.
Ongoing work
A trusted outside voice, or an embedded brand lead.
Advisory
$2,500 / month
4–6 hours a month
A monthly strategy session plus check-ins. Brand, partnerships and content guidance for founders who need a trusted outside voice.
Strategic Partner
$5,000 / month
8–12 hours a month
Hands-on partnership: ongoing strategy and light implementation across brand, campaign direction and partner coordination.
Fractional CBO
$9,000–$12,000 / month
20+ hours a month
Embedded brand leadership: the full creative ecosystem, partnerships, press and campaign strategy for brands ready to scale.
Apply for monthly work
A short application, no call needed. Limited engagements each quarter.
Monthly work
Tell me about your brand first.
Instead of a discovery call, send a few details. I read every application myself and reply within two business days. If it’s a fit, you’ll get a proposal and a link to book a paid kickoff session. If it isn’t, I’ll say so, and point you somewhere useful.
Selected work
OWL Venice
Founded in 2016 and built to $5M+ in annual revenue, almost entirely direct to consumer: brand, product, community, wholesale, team and growth.
$5M+
annual revenue at peak
~50K
owned email audience
70K+
Instagram community
100+
wholesale accounts
Consulting
Seatopia
Marketing and growth for a seafood subscription brand: affiliate and organic search, a Bon Appétit feature, chef collaborations and signature brand events, all in six months.
75%
increase in affiliate and organic search revenue
20%
overall revenue lift
40%
lower ad spend
How it works
01
Book and pay online
Choose a session, pick a time, pay by card. No back-and-forth emails.
02
Answer a few questions
A short questionnaire about your business, so we start at the real problem.
03
Leave with next steps
Clear priorities on the call, and a written plan after the 90-minute intensive.