SEO Director
An SEO and organic growth role that audits your site, finds the searches you’re close to winning, and writes the articles to win them, with honest weekly reporting.
Featured · OWL Venice case study
DIY build kit
$149
Complete project instructions, audit assignment, daily and weekly tasks, onboarding questions, test prompts, quality checklist and handoff sheet.
Buy the kit
Kit + 60-minute call
$499
The kit, plus a working session to set it up on your site and plan the first month.
Buy and book
Done for you
$4,500
I audit your search data, build the keyword map, test the CMS draft workflow, and train the role on three sample articles.
Request a build
Optional management · from
$1,250 / mo
Weekly review of drafts and reports, monthly strategy, instruction updates and troubleshooting.
Ask about management
Starter pairing · with Brand Foundation
$329
Brand Foundation + SEO Director kits, the SEO Task Specs and a start-here guide that sets them up in the right order. Saves $69.
Buy the pairing
Starter pairing + call
$899
Both kits, plus a working session to set up your Brand Book and point the SEO Director at it.
Buy and book
Starter pairing, done for you
$8,800
I build your Brand Book and your SEO Director, test them and hand them over.
Request a build
What it does
The work an SEO retainer covers, run in-house.
The SEO Director reads your real Search Console and analytics data, finds the queries where you already have visibility, plans content around what your customers actually search for, and drafts complete articles with metadata, internal links, approved images and alt text. It starts slow: no publishing volume until the audit, keyword map and approval workflow are in place.
Daily
Up to two article drafts: one from an existing search opportunity, one from a new topic. Image alt-text fixes and indexing checks.
Weekly
A Monday report: clicks, impressions, rankings, drafts and approvals, technical issues, and the five most valuable next steps.
Monthly
Topic clusters, content refreshes, technical health, backlinks and what to change in the role itself.
How it works
01
Connect
Search Console, analytics and your CMS, confirmed one by one.
02
Audit
A full baseline: technical SEO, content, keywords, competitors.
03
Plan
A keyword map and a 12-week roadmap you approve.
04
Pilot
Three sample articles and one tested CMS draft.
05
Run
Daily drafts at a pace you can review, with weekly reporting.
What you’ll need
A Claude plan with Projects
Google Search Console and Google Analytics 4 (access or exports)
Your website CMS (Shopify, WordPress, Webflow or similar)
An approved photo library
The Brand Foundation, or equivalent brand materials
Someone to review and approve articles
Works with
Brand Foundation (voice and approved claims)
Website, UX & Conversion Director (URLs and page structure)
Pinterest, Social and Email roles (distribution briefs)
Chief of Staff (weekly handoff)
OWL Venice
Early signs at OWL Venice.
At OWL, the SEO role rebuilt 38 recipe posts, published or rewrote about 25 articles and retired 82 thin posts with redirects. Every piece was approved before it went live. Early signs are encouraging: more clicks from search and pages climbing in the rankings. Fuller results will follow as they build.
Questions
Will it guarantee rankings or traffic?
No. Nobody can. It does the work consistently and reports honestly on what changed.
Do I have to publish 14 articles a week?
No. Most businesses start with about three a week. Volume follows quality and your approval capacity.
Does it publish to my site automatically?
Only if you set that up and approve it. By default it prepares drafts for a person to review.
Do I need Shopify?
No. It works with any CMS; Shopify draft creation is one supported option once tested.
Do I need to be technical?
Not for the kit. You’ll need access to Search Console and your site, and about 15 minutes a day to review drafts.
SEO works best on top of an approved Brand Foundation, and alongside the Website, UX & Conversion Director.